Privacy policy
Last updated: July 5, 2026
This Privacy Policy describes how Maplena ("we", "us", "our"), a brand operated by Borean Group LLC, collects, uses, and shares your personal information when you visit or make a purchase from our website (the "Site").
Information we collect
When you visit the Site, we collect certain information automatically, including your IP address, browser type, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the pages you view and how you interact with the Site. We refer to this as "Device Information".
When you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, email address, phone number, and payment information (processed securely by our payment providers; we never see or store your full card details). We refer to this as "Order Information".
How we use your information
- To fulfill orders placed through the Site, including processing payment, arranging shipping, and providing order confirmations and tracking updates.
- To communicate with you and respond to your questions.
- To screen orders for potential risk or fraud.
- To provide you with information or marketing about our products, in line with the preferences you have shared with us. You can opt out of marketing emails at any time using the unsubscribe link in each email.
- To improve and optimize the Site.
Sharing your information
We share your personal information with trusted third parties who help us operate the store:
- Shopify, which powers our online store. You can read Shopify's privacy policy at https://www.shopify.com/legal/privacy.
- Payment processors, to handle your payment securely.
- Shipping and fulfillment partners, to deliver your order.
- Analytics and advertising partners, to help us understand how customers use the Site and to measure our marketing.
We do not sell your personal information for money. We may also share information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Cookies
Cookies are small data files stored on your device. We use cookies to keep your cart working, remember your preferences, and understand how the Site is used. You can control or delete cookies through your browser settings; some parts of the Site may not work properly without them.
Data retention
When you place an order through the Site, we keep your Order Information for our records unless and until you ask us to delete it.
Your rights
You may request access to the personal information we hold about you, ask that it be corrected, or ask that it be deleted. To exercise any of these rights, contact us at hello@maplena.com.
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you additional rights regarding your personal information, including the right to know what we collect and the right to request deletion. If you are located in the European Economic Area or the United Kingdom, you have similar rights under applicable data protection law, and we process your information to fulfill contracts with you and to pursue our legitimate business interests listed above.
Children
The Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.
Security
We take reasonable measures to protect your personal information, including encrypted connections (HTTPS) across the Site and secure, PCI-compliant payment processing.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The current version will always be posted on this page.
Contact us
For questions about this Privacy Policy or your personal information, email us at hello@maplena.com.